Develop, learn and grow with IAB Training

Looking to upskill on all things digital marketing? You’re in the right place. We’ve moved all of our training online so you can instantly get to grips with all aspects of digital through expert training courses put together by the IAB team and specialist practitioners hand-picked by the IAB

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Digital Advertising Courses

IAB UK online training is totally free-to-access as a membership benefit. This means you can enrol immediately onto a variety of training courses, suitable for all abilities and seniority. Our CPD accredited courses span many areas in this fast-growing sector, from how ads are served online to the measurement of digital campaigns. Complete training at your own pace to become fully immersed in this exciting industry and become a confident, educated authority on all things digital advertising.

You must be a member of IAB UK to access online training.

Browse our online training courses

See our available online training courses below and if you have any questions or enquiries, please get in touch at [email protected]

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Industry Overview and Acronym Debunk

This IAB-led overview of the industry will get you to grips with the types of companies involved in this sector and how digital ads are traded.

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Introduction to Digital Measurement

This course will take you through principles of how to build your measurement strategy.

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Future of Targeting and Measurement

In this course, we outline the implications of the deprecation of the third-party cookie and other identifiers, and discuss how to start preparing for the future.

Policy and regulations

Digital Advertising Regulation in the UK

This course provides an overview of how digital advertising is regulated in the UK, the IAB’s role, and industry standards.

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Emerging Channels

This course explores fast-evolving digital channels including CTV, DOOH, audio and retail media and how they are changing.


Programmatic 101

Get to know what programmatic is and where it’s come from, how a programmatic ad gets served and how to measure these campaigns.

Paid Social 101

Paid Social 101

Discover the power of paid social media and learn the fundamentals, including: tracking, targeting, budget, creative, reporting. and optimisation.

Search 101

Paid Search 101

Explore the fundamental elements of paid search, as well as the seven key foundations needed to launch a paid search campaign.

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Getting started

If you are a member of IAB UK you can immediately access all of our online training. By navigating to the online training platform from this page, you will prompted to sign up (or log in if you have previously accessed the platform). You will automatically be enrolled in all courses meaning you can dive right in get started upskilling your digital skills.

Bespoke Training

In need of specific training? You're in the right place. We're experts in all things digital and can design bespoke courses to fit your needs.

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Catch up

Webinars and virtual events

We also host a variety of webinars on a range of topics from across the industry that members can attend live or stream later at their own leisure.

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.