Meet the Team

Welcome to the heart of IAB UK, the people behind the work that bring our members together and drive positive change for the digital advertising industry. Our team is a diverse blend of talents, each dedicated to the IAB’s mission of building a better future for digital advertising, for the benefit of everyone. Allow us to introduce you to the dynamic departments that make it all happen.

Jon Mew

Leadership Team

Setting the overall vision and direction for the rest of the IAB team, our Leadership Team is accountable for delivering on our ambitious, member-focused strategy, working closely with our Board who help steer the industry.

ad tech forum

Ad Tech

In the quickly evolving digital advertising landscape, our Ad Tech team tackles the big challenges and helps members navigate change. These tech enthusiasts develop standards, platforms, and tools to help futureproof ad tech, and are responsible for the IAB UK Gold Standard, helping to make digital advertising more trusted, safe, and responsible. Chat to them about standards and best practice, emerging tech, the cookieless future and all things programmatic advertising.

Tom Stevens and Hebe Taylor-Haw


Responsible for the IAB brand, communications, website, campaigns, education and events, the busy Marketing team increases digital advertising’s share of voice in the industry, builds the brand of digital advertising, and collaborates with teams across the IAB to promote our initiatives and give a platform to our members. Chat to them about events, PR, social media, our website, email communications and marketing campaigns.

Member services team

Member Services

From answering your questions to tailoring solutions that fit your needs, the Member Services team is here to help you maximise your membership and enable your business to grow. The Member Services department also runs our industry Groups, where like-minded pioneers of the digital industry gather to exchange insights, strategies and challenges, enriching our members’ understanding of the digital advertising landscape.

Policy regs team

Policy & Regulatory Affairs

Our Policy and Regulatory Affairs department works on behalf of our entire membership to build a positive industry reputation among policy and regulatory stakeholders while advocating for our vision of how digital advertising should be governed and regulated. Talk to them about digital advertising policy issues, legislation, regulation, government engagement and public affairs.

 Tristan Veale at Leadership Summit 2023

Research & Measurement

Our Research and Measurement department dives deep into the digital advertising realm to unearth insights that matter. Armed with data and a curious mindset, they decode trends, provide actionable insights, and guide strategies that keep you ahead in the game. Chat to them about Digital Adspend, Compass, effectiveness and any IAB research projects you’re interested in.

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.