IAB UK Guide to our Groups

IAB UK groups offer our members regular opportunities to come together with other leading members of the industry to network, share ideas, collaborate on challenges, and tackle big industry issues

The groups offer a forum for IAB UK members to develop standards and deliver educational and inspiring resources about their specialisms, which could not be achieved by one company alone. 

To find out more about our groups or to get involved email [email protected]



This group aims to drive the growth of Audio by showcasing the proven efficacy of the channel and bringing clarity to buying and measurement best practices.

Find out more about digital audio here.

This group is led by Catherine Cribbin. Get in touch at c[email protected]


Creator Marketing

The role of the Creator Marketing group is to establish Creator Marketing as a fundamental part of the wider media mix by championing its effectiveness and educating the industry.

This group is led by Connie Hawker. Get in touch at [email protected]


Connected TV 

The Connected TV Group’s role is to facilitate collaboration, provide education, and aid standardisation within the CTV channel.

This group is led by Connie Hawker. Get in touch at [email protected]


Digital Out-of-Home (DOOH) 

to drive the growth of DOOH by demonstrating its effectiveness as a channel, within an omnichannel strategy, and promoting the capabilities of programmatic DOOH.

Find out more about DOOH here.

This group is led by Amelia Lloyd. Get in touch at [email protected]



to support the growth of advertising in Gaming by promoting the opportunity to brands, showcasing the efficacy of the channel and aligning Gaming to other media channels.

Find out more about gaming here.

This group is led by Amelia Lloyd. Get in touch at [email protected]


Inclusion, Diversity & Equity  

The aim of this group is to work towards building a digital advertising industry that is for everybody by making diversity and inclusion a priority across the sector.

Members share the work they have done in this space, collaborate to produce useful best practice guides and learn about relevant initiatives. 

This group is for anyone who has an active role in implementing inclusion, diversity and equity plans within their business and can contribute to the conversation to share learnings. Find out more about the Inclusion, Diversity & Equity group here.

This group is led by Sophia Haynes. Get in touch at [email protected] 



This group is for IAB members who work in the North of the UK, and its role is to promote and support the digital industry in the North.  

This group is led by Neeral Patel. Get in touch at [email protected]


Regulatory Affairs & Public Policy

IAB UK’s Regulatory Affairs Group works to promote a policy environment that will support a sustainable digital advertising industry. 

Areas covered include industry self-regulation, the Government’s Online Advertising Programme, data protection reform, online safety, HFSS and transparency.

This group is led by our Policy and Regulatory Affairs team. For more information, contact [email protected] 


Retail Media

The role of the IAB UK Retail Media Group is to influence the direction of the industry by both shining a spotlight on retail media and educating the market about opportunities in the space.

Find out more about Retail Media here.

This group is led by Catherine Cribbin. Get in touch at c[email protected]



The Research Group provides a forum for members to gain an in depth understanding of IAB research initiatives, advise on projects where appropriate, and discuss research challenges with a like-minded audience.

Get in touch at r[email protected]



The Search Group’s role is to ensure the market maintains its investments in search and continues to embrace the latest innovations within search marketing. 

This group is led by Catherine Cribbin. Get in touch at c[email protected]



The Social Group’s role is to ensure investment in paid social, providing education and evidence to promote its benefits and effectiveness throughout the funnel. 

This group is led by Neeral Patel. Get in touch at [email protected]



The aim of this group is to help IAB UK members understand how they can best reduce their carbon emissions and fulfil their environmental commitments in the digital media supply chain. Members collaborate to produce best practice guidance, share the work they have done in this space, learn about relevant initiatives and work to create standardisation in a fast-developing ecosystem. The group is open to all IAB UK members and ideal for team members who take an active role in determining and influencing their company’s climate strategy.

Find out more about the Sustainability Group here.

This group is led by Sophia Haynes. Get in touch at Sophia@asyah.net


Ad Tech Taskforces

Post Third-Party Cookie (P3PC)

This taskforce will consult with IAB UK members regarding the solutions looking to address a "cookieless" world. It will act both as a sounding board for the IAB’s work in this area, as well as pushing the industry’s conversations around the future of targeting forwards. The taskforce will be critical to the P3PC outputs created by IAB UK. 

Get in touch at [email protected]


Gold Standard

The purpose of the Gold Standard Group is to help steer the development of the Gold Standard via a process of consulting, advising and making recommendations. Its focus will span all areas of the Gold Standard including brand safety, user experience, ad fraud and data and privacy. The group will feed into the evolution of the Gold Standard, including any necessary updates - for example, the Transparency & Consent Framework update. 

To join the Gold Standard Group, it is necessary to either be a certified Gold Standard 2.1 member or registered to be certified.

Get in touch at [email protected]


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